Multichannel vs omnichannel
Multichannel sells across many separate channels; omnichannel unifies them into one connected customer and inventory experience.
Multichannel selling means you're present on several channels -- your store, Amazon, Etsy, retail -- each running somewhat independently. Omnichannel goes further: inventory, orders, and the customer experience are unified so the channels behave as one business, not silos.
Skuwell is the unifying layer that turns multichannel into omnichannel for operations: one inventory ledger, one order queue, and one product catalog feeding every channel, so stock and listings stay consistent no matter where a customer buys.
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A single work list of every order from every channel, ready to be picked, packed, and shipped.
Read definition → OversellingSelling more units than you actually have, usually because channel stock counts lagged behind real availability.
Read definition → PIM (Product Information Management)A single system of record for all product data -- titles, attributes, images, and per-channel listing details.
Read definition → SKU (Stock Keeping Unit)A unique identifier you assign to each distinct, sellable product variant so it can be tracked, counted, and reordered.
Read definition →See it working on a live system.
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