Markup vs Margin Calculator
Convert between markup and margin so you price on purpose.
Markup and margin describe the same profit from different bases -- and confusing them is a classic way to underprice. Enter your unit cost and selling price to see both, plus the profit per unit.
Results update when you click Calculate or change a value.
Markup = (price - cost) / cost; Margin = (price - cost) / price
How it works
Markup measures profit against your cost; margin measures it against the selling price. They're always different for the same sale -- a 50% markup is only a 33% margin -- which is exactly why mixing them up quietly erodes profit.
Pricing on margin keeps your thinking anchored to the revenue you actually keep. Skuwell's pricing rules let you set prices by target margin or markup and keep them consistent across every channel.
Skuwell does this math for every SKU, automatically.
Reorder points, safety stock, turnover, and GMROI — computed live and turned into purchase orders. See it on a 30-minute walkthrough.
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